Meet Sharufa, the creative force behind Jinaki (means self-confident in Kiswahili) – a contemporary womenswear brand that utilizes textiles from all over the world and incorporates them into modern designs. Sharufa’s energy is contagious, her creativity is distinct and most of all, her determination as a entrepreneur and fashion designer is unfailing. “The Jinaki brand is bold, for a fearless woman who becomes a muse to all!”
Sharufa, the creator/designer behind the JINAKI brand, always had a indelible love for fashion and the arts. Her passion for fashion was reignited while she lived in Nice, France where she started to sew original garments using fabrics from her travels throughout Europe. Sharufa’s design aesthetic range from vintage inspired pieces to tailored pieces.
Check out her collections (on sale soon on KALASSE FlashFash!):
African Savannah was JINAKI’s debut collection; inspired by the continent colors and prints. These playful pieces full of life beautifully made with geometrical prints are bold confidence.
The Spring Lily
JINAKI’s second collection, The Spring Lily, was all about the Lily Skirt (JINAKI’s first staple piece). The full skirt with hidden side pockets accentuates the waist creating JINAKI’s signature feminine silhouette. The flare skirt crafted of vibrant Ankara wax prints is a must-have in any wardrobe.
Her last collection Havana “is an island style for the urban wanderer”. It was inspired by the cultural diversity of Havana. This rich collection embraces the spirit of an era through its mix of Spanish and African influences.
Stay tuned for her next collection…it promises to be oh so chic!!
PHOTO CREDITS: JINAKI