It all started with an instagram account (@cocoaswatches) when beauty blogger Ofunne Amaka began showcasing how makeup looks on different skin tone; eliminating the guessing game of how certain colors may look on different complexion.
“She didn’t have a vision for what it would be or what it could be” Ofunne explains on her site. “All she knew was that doing her makeup was a creative extension of her personality, but, she was lacking the tools needed to properly indulge in the practice. It turns out many others felt the exact same way”
Ofunne refers to her app as the “makeup bestie” you carry in your pocket when you need to make informed makeup purchases and get the 411 on the makeup industry. Try it for yourself!
ALL PHOTO CREDIT: Cocoa Swatches
YOUTUBE: Cocoa Swatches Channel